120 - Why Context Matters: Enhancing Customer Trust Through Effective Product Updates

Thomas Watkins

Published on: 10/07/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Brian Sierakowski, founder of Changebot. They explore the challenges tech companies face in effectively communicating product updates and the importance of transparency in building customer trust. Brian discusses how Changebot enables companies to maintain visible changelogs and structured recaps, ensuring updates are accessible to both current and prospective customers.